Challenge With 7 years of reliable IT service and increasing recognition, Bulldog Data Services was in need of a mark that symbolized strength and quality. When they sought out the rebranding expertise of Skybox Creative, Bulldog Data Services had a playful bulldog cartoon as their icon. This, paired with a highly illustrated website, was not the right reflection of the growing company. A brand overhaul was needed. Our client wanted to maintain the bulldog symbol, while avoiding an overly dominant or overpowering image.
Solution Skybox Creative was eager to catapult the brand to a new level of professionalism. In order to create a timeless iconic symbol, many options were explored. Starting with the bulldog mark, a variety of illustration styles were presented as well as several color palettes suited for the target demographic, small businesses and enterprises. A sleek and refined color palette was chosen combining a muted tan with black, accented on web and print materials with a metallic blue. This unique color combination and undeniably recognizable emblem gives Bulldog a leg up on the competition.
Results The new Bulldog Data Services look + feel exemplifies the professionalism they require to compete in the dynamic IT field. Their clients can easily find vital information on their newly organized and informative website, which also includes an advanced quote calculator. Armed with a powerful brand image, web presence and well thought out corporate brochure, they will now attract their desired clientele and convey the right message.
Testimonial "We did extensive research of San Diego design firms before choosing Skybox Creative. We choose them because they have, by far, the most striking and visually stunning portfolio of all of them. I can be a bit cranky to work with but throughout the entire marketing redesign process of my web site, logo, business cards and brochure, they stayed calm and professional. They always listened to my questions and concerns with an open mind and really went out
of their way to keep me happy. The creative process is a challenging one and Skybox handles it with grace, flair and passion. I highly recommend them to anyone looking to upgrade their image and take their business to the next level."
Dan Jeffries, President