Challenge With an established brand + packaging system, SKIN1 was ready to reveal itself to the world. Although the skin care company started with an appealing brand image, they needed strong supportive branding materials to display their expertise and increase sales. Skybox Creative was brought in to take the company to the next level.
Solution Dr. Gram, compounding pharmacist + founder of SKIN1, wanted to give the brand a pharmaceutical look + feel. In contrast, the color-coded skin care line gave Skybox a vibrant palette to work with. What resulted was a fresh brand image with strategic white space and punches of vivid color. In this way, Skybox was able to convey effective skin care that makes you look as vibrant as you feel. Images of water splashing, healthy green leaves and balancing rocks create a natural, harmonious feeling. In many of the print pieces, ample white space was used to draw attention to the products and category colors. The successful tradeshow events relied on a bright and dynamic booth design that coupled as a shelving unit and signage display. The SKIN1 website acts as an integrative business tool, with a custom designed eCommerce solution and blogging platform giving the client the ability to manage inventory, pricing and more.
Results With the help of Skybox Creative, SKIN1 had an amazing launch party in the historic Gaslmap Quarter, proudly presenting an animated loop on plasma TV screens throughout the venue. SKIN1’s website, trade show and print materials gave them a competitive advantage, making it possible to connect with Elle, Self, Marie Claire, CW and other national press.
Testimonial "I have had projects from A to Z and Skybox Creative has done an outstanding job of getting everything done on my tight deadlines and the follow up was very much appreciated...old school customer service. Thank you Skybox."
Dr. Gram, President