“Green” is practically a brand in itself. It’s a label put on products from lightbulbs to SUVs that always brings with it its own design considerations. Images of palm fronds and panda bears used to say ecology, but now, with the green explosion, companies are looking for less literal, more creative ways to say they care about the planet. The San Diego web design and branding firm, Skybox Creative was brought in to bring the brand to life.
We approached their branding from a holistic perspective taking into account everything from product name – “Save me” which is short for “Save Mother Earth” – to their logo design, packaging design and temporary landing page/web page. Each one of our design choices support the feel and philosophy of the company.
Skybox Creative chose a clean, simple and (literally) green design scheme that underscores the company’s eco-friendly message. Their logo features smooth lines, a friendly font and creative use of batteries inside the lettering. The tone of the company is clear – the lower-case lettering tell us that they’re young and fresh and the clever use of batteries inside the letter “m” speaks to a fun and friendly attitude. Their tagline, too, “Save a battery. Save the planet.” is short and sweet – see how simple their green solution is?
The web design color choices underscore the simplicity of the product and the mission. A white backdrop with green and charcoal lettering makes for an easy to read, clean website.
Custom Info Graphics
Save Me’s website makes great use of fun, friendly graphics. We created custom “How it Works” illustrations that are bold and completely stylized to match the look and feel of the brand. Save Me’s overall message that saving the planet can be easy is clearly communicated throughout the brand materials. The illustrations are clean and simple, like the rest of the company’s design. And the Info graphics – the single icons against green circles anchor the page with color, without veering from the clean and clear design look of the company.
Maybe Kermit was wrong. Maybe it IS easy being green. At least Save Me makes it look that way.
Skybox Creative is a San Diego based Branding Agency with an emphasis on Web Design and SEO. Get in touch for a free quote on your next design project or search engine marketing campaign! firstname.lastname@example.org or call us at 619.381.3825