“Power Lunch: 5 Ways to Massively Increase Your Income” was the topic of today’s luncheon. Karie Kaufmann, Certified Business Coach with ActionCoach, presented the group with a variety of practical ideas to help grow your business. Prior to meeting Karie, we learned that we shared a mutual client, David Dent of CodeB San Diego, small world! By eliciting responses from the group, we were able to create a list of ways to; create more leads, increase your conversion rate, increase the number of transactions per customer, increase value therefore increase the average sale (DON’T DISCOUNT was a strong message she wrote out in large type) and increasing your profit margins by looking at ways you can cut costs.

One of the strongest messages I was left with was the importance of forming strategic alliances – creating and nurturing relationships with people who share your target market but don’t compete. One method to find out who the right strategic partners are is to draw a circle on a piece of paper with your target market/potential client in the middle, from there draw lines outward and think of all the possible people they come in contact with. Once you have your list of potential people/industries, find some local companies and introduce yourself. As long as it is a mutually beneficial relationship, they will most likely agree to meet with you and discuss the possibilities.

Prior to listening to the speaker, we played a game of Networking Tic-Tac-Toe, a first for me! We got to find out more about each other’s businesses and target markets by filling in squares on a tic-tac-toe board. Then as the luncheon coordinator, Doug Means, drew business cards out of his pocket, we put x in that square, the first person to get 3 in a row won a gift certificate for a free lunch at Seau’s Restaurant (where the event was held). It was a fun way to make sure you met at least 9 people at the event and really sparked conversation throughout the room.

Skybox Creative and Skybox Ink ♥ networking! We immerse ourselves in networking and learning all we can about business growth and development. The lunch drew a diverse range of business owners/professionals including, Stasia Shimkus of Arbonne International, Kirk Nigel of KNG Construction, Dave Brodwolf of Domination Marketing, Adrienne Moch – Copywriter and President of NAWBO San Diego, Carol Galloway of PartyLite, Ashley Sellers of National Life Insurance, Jan Naylor-Smith of JuicePlus, and of course Karie Kaufmann and Doug Means who put the event together! We would definitely recommend attending one of their events if you haven’t yet!