Skybox Creative Blog

ChinaTel Group Inc. (“ChinaTel”), a provider of engineering, deployment, and operations services related to the development of wireless broadband telecommunications networks, just launched their brand new website created by San Diego’s premier web design and branding firm, Skybox Creative. View the site here!

Skybox Creative was responsible for the entire re-branding, including a logo re-design, print collateral materials and web design. A dynamic Flash presentation and Javascript maps were created to for an interactive user experience throughout the site. Organized by an easy-to-navigate information architecture, the new website provides a wealth of information, news, video and highlights on some of ChinaTel’s biggest projects across the globe. An advanced, up-to-the-minute quote calculator was included using a tool provided by QuoteMedia. Streaming video was added through the company’s Vimeo account as well as links to all social media profiles, Twitter, Facebook and YouTube. The ChinaTel website is equipped with up all the advanced features to elevate the company’s brand position.

Operating as a $217M company (Market Cap 4/30/10) currently building and operating vast networks in parts of Asia and South America, ChinaTel is committed to the growth of telecommunication and wireless broadband providing service to growing communities around the world. A major project ChinaTel has been aggressively pursuing is the deployment of a 3.5 gigahertz (GHz) wireless broadband network using WiMAX technology to provide access to 29 cities in the People’s Republic of China through a partnership with CECT-Chinacomm Communications Co., Ltd., a basic telecommunications service operator in China. The company has also acquired 95% of Perusat S.A., a Peruvian telecommunications company, to widen its international footprint and capitalize on Peru’s expanding economy and telecommunications market.

We would like to thank ChinaTel Group, Inc., for allowing us the opportunity to work with them on their new website and brand identity. For more information, please visit http://www.chinatelgroup.com/

CLIENT
LifeSource BioSolutions, LLC.

CHALLENGE
LifeSource BioMedical, LLC, a start-up provider of drug discovery, pre-clinical research, and development services utilizing in vivo testing, sought to establish credibility and recognition in a heavily saturated market. Although LifeSource’s testing procedures are performed in the most humane ways, animal research remains a sensitive topic. This required Skybox to be meticulous and conscientious in the selection of imagery and verbal content.

SOLUTION
Initiating the logo development, Skybox explored a wide range of options related to science and technology imagery: molecules to microscopes, simple to complex. At the conclusion of the process, we developed a dynamic flame symbol which bears resemblance to a DNA strand. The upward spiraling symbol is positive and life-giving. Skybox then developed a color palette unique to a marketplace dominated by medical white and blue, positioning LifeSource to stand apart from the competition. Skybox also capitalized on LifeSource’s location on the NASA Ames campus to further enhance the company’s credibility, prominently highlighting the NASA name on all communication tools.

RESULTS
From an impressive web presentation to trade show display and all corporate collateral in between, LifeSource displays professionalism, brand consistency and, most importantly, a clear message. LifeSource has experienced significant growth in staff and size since its inception. Subsequent to the visual branding campaign, the company has been purchased and anticipates continued prosperity. The LifeSource brand image is by far the most unique and compelling image in its market segment.

LifeSource BioMedical Web Design

LifeSource BioMedical Brochure Design

LifeSource BioMedical Trade Show Design

TESTIMONIAL
“It all started with a simple logo design: The Skybox Creative team was referred to me and what a find! The team at Skybox Creative are by far the best web designers we have had the good fortune to work with. They not only designed the new site for my latest company, but they also put together a lovely holding site while the project was under way. Even the simple holding site was so nice that people were constantly asking me who designed it for us. To top it off, it was easily populated and updated by us “non-web” folks in the office. Not only do we strongly recommend Skybox Creative  for your web design needs, but we are, in fact using them again and again!! Thanks Skybox and great job – definitely the best brand development company.”

C.L., Former President
LifeSource BioMedical, LLC.