Multimedia driving the future of mobile; Cygnus gets rebranded to capitalize on growing trend
Cygnus Broadband offers the highest quality mobile multimedia experience, so it’s critical that their brand image reflects that. Skybox Creative stepped in to rebrand the company; from logo redesign to business cards, website to PowerPoint and more.
Prior to starting the rebranding campaign, Skybox had a discovery session to understand the key elements of the brand that were working and what needed to change. The image below shows the brand and web design prior to the redesign.
BEFORE
The term Cygnus means swan, symbolizing the flawless grace with which the technology plays the most complex content on your mobile device. There was already some brand equity established with the color palette, icon and name, so Skybox had to build on that to create a contemporary brand image that communicates “technology”.
We switched to a lowercase font to give the brand a more consumer, friendly feel since the end product is consumer oriented rather than just B2B. The swan icon was updated with a unified symbol, wings that symbolize “wifi” technology, and a deepened red to give the brand a different level of sophistication. The newly designed icon can be seen on the web screenshot below (or on the client’s site here: www.cygnusbroadband.com).
For the website structure and design, we took a long hard look at the technology itself and asked ourselves: What is the core value here? Sometimes the most complex technologies and businesses have very simple answers. In this case, the seamless streaming of rich media to mobile devices that have a hard time keeping up with the demands of a constantly “engaged” technology based world. In the very first meeting between Skybox and Cygnus, a demo of the before/after video sample had us sold. Immediately we knew, this video sample needs to take center stage… why talk about it if you can show it. There is no denying the difference.
Cygnus Boradband Web Design + Branding - AFTER
Cygnus Boradband Interior Web Page Design - AFTER
This technology, if adopted by both network providers and cell phone manufacturers, allows up to 25% more simultaneous streams of rich media content for users within the same region no matter how “bogged down” the network is. The pico cell technology is intelligent enough to break up complex data streams and allow more bandwidth to the users who need it most. We were able to funnel this tech-heavy concept into an easy-to-understand message through our copywriting and supporting graphic imagery.
We combined custom illustrative elements with impactful photography to give the brand a lasting impression, from the clever pop-ups to represent data usage on the technology page (www.cygnusbroadband.com/technology), to the social video icons bursting out from the phone on the newsroom page (www.cygnusbroadband.com/newsroom/news), to the fun paper airplane and unique map illustration on the contact us page (www.cygnusbroadband.com/contact-us), the Cygnus brand communicates mobile expertise and innovation at every step!
Skybox Creative is a San Diego based Branding Agency with an emphasis on Web Design and SEO. Get in touch for a free quote on your next design project or search engine marketing campaign! info@skyboxcreative.com or call us at 619.381.3825
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