Skybox Creative Blog

Part Brand Development, part “Product Evolution”, Skybox Creative gets hands on with Vigor Systems Inc. to help create their new product line: Advertio™. From naming to logo development, product design, packaging design, vendor coordination and more, Skybox Creative assisted in the making the product launch a reality.

A pre-NAB celebration at Vigor Systems Inc. allowed the team to revel our combined hard work. The team even had an Advertio™ cake made to have a little fun! Our client is attending NAB Las Vegas this week to roll out the new products to potential clients.

Vigor Systems Inc. currently provides custom video solutions for clients such as Warner Bros., CBS and Ascent Media, just to name a few.

For more information on Skybox Creative’s services, such as Brand Development, Product Evolution, Custom Web Development and more, please email us at info@skyboxcreative.com or call us at 619-381-3825.

There has been much discussion and debate around the proposed launch of the revised Starbucks Brand Identity. I’ve been involved in forums and branding groups that have been discussing the topic over the last few months and have heard a lot of conflicting opinions on the topic.

I stepped into Starbucks yesterday to grab an afternoon Mocha and witnessed the brand roll out first hand, from the signage on the door, to the gift cards, mugs, sleeves, coffee packaging and more, the new logo was everywhere (except the cups, strangely enough)… these things take time. As any company knows, the roll out of a re-branding campaign takes time to implement, leaving old logos floating around for months and sometimes years. Think about the overhaul of such a decision in a large corporate entity like Starbucks! On the inside, we’re talking letterhead, corporate binders, internal communication documents, email signatures, etc. On the consumer side, there is each individual store to overhaul (all 17,009 of them) along with ad campaigns, packaging, promotional items, etc. This is no easy task!

Personally, I love the new logo, I think it is a natural evolution of any iconic brand to morph into a more simplified and memorable stamp that speaks for the name. Look at Nike, a classic example of an icon that no longer needs a name, this shows the power of symbolism and brand recognition. It certainly didn’t happen over night though, the powerhouse has been at it for 40 years… longer than I’ve been on this planet!

What do you think of the new brand? Better or worse? Let us know your thoughts below!

Questions? Email us at info@skyboxcreative.com

Skybox Creative, Inc. – Elevate your business with iconic brand + web design.

Working in web design and brand development, we are often glued to a Mac computer screen, but it’s always fun to get out into the business world and talk shop with other local professionals. San Diego is booming with a variety of networking events, geared to basically any industry you can think of. Skybox Creative ventured into the biotechnology world Thursday morning during the Bagels @ BIOCOM networking event.

Skybox has worked in the biotech industry on several different projects that included both web development and brand identity (Catalyst Biosolutions as an example). Our style is very clean + corporate, which suits this client’s demographic, so we wanted to learn more about membership to BIOCOM and how to become acquainted with their community of local companies.

We learned about joining the BIOCOM Purchasing Group, which negotiates significant, volume-based savings and favorable terms on products and services frequently used in the life science industry.

We also had the pleasure of mingling with some of the BIOCOM staff, including CEO Joseph Panetta and Director of Communications Teri Somers.

We met some additional interesting people in attendance, including Michael Young, a life sciences marketing executive, Terry Quinn of Global Manufacturing, John E.H. Cox of SourceSolution and Daniel H. Schumann of Invetech.