Skybox Creative Blog

CLIENT
LifeSource BioSolutions, LLC.

CHALLENGE
LifeSource BioMedical, LLC, a start-up provider of drug discovery, pre-clinical research, and development services utilizing in vivo testing, sought to establish credibility and recognition in a heavily saturated market. Although LifeSource’s testing procedures are performed in the most humane ways, animal research remains a sensitive topic. This required Skybox to be meticulous and conscientious in the selection of imagery and verbal content.

SOLUTION
Initiating the logo development, Skybox explored a wide range of options related to science and technology imagery: molecules to microscopes, simple to complex. At the conclusion of the process, we developed a dynamic flame symbol which bears resemblance to a DNA strand. The upward spiraling symbol is positive and life-giving. Skybox then developed a color palette unique to a marketplace dominated by medical white and blue, positioning LifeSource to stand apart from the competition. Skybox also capitalized on LifeSource’s location on the NASA Ames campus to further enhance the company’s credibility, prominently highlighting the NASA name on all communication tools.

RESULTS
From an impressive web presentation to trade show display and all corporate collateral in between, LifeSource displays professionalism, brand consistency and, most importantly, a clear message. LifeSource has experienced significant growth in staff and size since its inception. Subsequent to the visual branding campaign, the company has been purchased and anticipates continued prosperity. The LifeSource brand image is by far the most unique and compelling image in its market segment.

LifeSource BioMedical Web Design

LifeSource BioMedical Brochure Design

LifeSource BioMedical Trade Show Design

TESTIMONIAL
“It all started with a simple logo design: The Skybox Creative team was referred to me and what a find! The team at Skybox Creative are by far the best web designers we have had the good fortune to work with. They not only designed the new site for my latest company, but they also put together a lovely holding site while the project was under way. Even the simple holding site was so nice that people were constantly asking me who designed it for us. To top it off, it was easily populated and updated by us “non-web” folks in the office. Not only do we strongly recommend Skybox Creative  for your web design needs, but we are, in fact using them again and again!! Thanks Skybox and great job – definitely the best brand development company.”

C.L., Former President
LifeSource BioMedical, LLC.

Working in web design and brand development, we are often glued to a Mac computer screen, but it’s always fun to get out into the business world and talk shop with other local professionals. San Diego is booming with a variety of networking events, geared to basically any industry you can think of. Skybox Creative ventured into the biotechnology world Thursday morning during the Bagels @ BIOCOM networking event.

Skybox has worked in the biotech industry on several different projects that included both web development and brand identity (Catalyst Biosolutions as an example). Our style is very clean + corporate, which suits this client’s demographic, so we wanted to learn more about membership to BIOCOM and how to become acquainted with their community of local companies.

We learned about joining the BIOCOM Purchasing Group, which negotiates significant, volume-based savings and favorable terms on products and services frequently used in the life science industry.

We also had the pleasure of mingling with some of the BIOCOM staff, including CEO Joseph Panetta and Director of Communications Teri Somers.

We met some additional interesting people in attendance, including Michael Young, a life sciences marketing executive, Terry Quinn of Global Manufacturing, John E.H. Cox of SourceSolution and Daniel H. Schumann of Invetech.