Skybox Creative Blog

What do scary fortune cookie messages, flocks of city pigeons and a calendar marking Spike Jonze’s birthday have in common? They’re all winners of the best advertising of September 2011, as voted by readers of Ads of the World, a website that tracks trends in advertising from print to ambient. There are some great examples of advertising among the winners, and a wide variety of great marketing work. But there are some common characteristics to these stand-out ads.

Funny

Humor is an age-old trick in advertising, and one that appears a lot in September’s stand-out ads. From the flat-out goofy “misfortune” cookies featured in Hell Pizza’s direct mail campaign to the colorful faux-retro tongue-in-cheek calendar by France’s Leo Burnett agency, humor sells.

Even a little visual can make a big impression. Look closely at Broker Security Systems’ print ad for the tiny punchline.

Engaging

The billboard for the Quebec Magic Festival is a simply designed ad that packs a big punch thanks to city pigeons just going about their business. The video tells the backstory about the challenge of creating a public magic trick. But the magic’s in getting the crowds around the billboard engaged with what they’re seeing. And what it looks like they’re watching is a sample of the magic that the festival will be celebrating. Pretty clever.

Another clever use of advertising by the Canadians comes in the Direct Mail category. An up-and-coming Vancouver band used an agency to design an interactive CD package to allow listeners to engage using QR codes and online tie-ins.

There’s a lot to inspire in these exceptional ad campaigns. For more, check out Ads of the World.

Skybox Creative is a San Diego based Branding Agency with an emphasis on Web Design and SEO. Get in touch for a free quote on your next design project or search engine marketing campaign! info@skyboxcreative.com or call us at 619.381.3825

Mark your calendars! Next week on Tuesday March 22nd, the Winter 2011 Art Institute of CA – San Diego Graduate Portfolio Show will be taking place at the Air & Space Museum in Balboa Park, San Diego.

Angelina Sereno, president of Skybox Creative, is a fellow Ai grad so we wanted to help promote the event! Ai is brimming with creative talent from a variety of students graduating in the following programs: Advertising, Baking & Pastry, Culinary Arts, Culinary Management, Fashion Design, Fashion Marketing & Management, Game Art & Design, Graphic Design, Interior Design, Media Arts & Animation, Web Design & Interactive Media.

Details and link to their website below:

Date: Tuesday, March 22, 2011

Time: 3:00-6:00 PM

Place: Air & Space Museum (Balboa Park)
2001 Pan America Plaza
San Diego, CA 92101

For more information, please visit: www.aicasdportfolioshow.com

Skybox Creative, Inc. – Elevate your business with Art Institute inspired brand + web design.

San Diego Based Award-Winning Creative Studio, Skybox Creative, launches it’s first video to give you a sneak peak into their branding strategy, design process and proven results. Our documentary-style video includes a bit about our services, work samples and testimonials from a few happy clients.

Best Web Design and Branding Studio from Skybox Creative on Vimeo.

Watch the video and get in touch with us today! info@skyboxcreative.com

Art & Copy, a film by Doug Pray, is playing in San Diego on June 24th at The Birch North Park Theatre (2891 University Avenue, San Diego, CA 92104) at 6pm. To purchase tickets or for more info, click here.

The Art Institute of California – San Diego with support from AIGA San Diego, The San Diego Ad Club, and Ad2 San Diego are hosting a one night only screening of “Art & Copy,” a film by Doug Pray.

Your $20 ticket purchase includes admission to a 21+ pre-show mixer featuring the Montalban Quartet at The Office Bar in North Park, two drink tickets, appetizers and admission to the film screening at Birch North Park Theatre.

Tickets for the FILM SCREENING ONLY are available for $10.

Proceeds will benefit the EDMC Education Foundation, which raises money for The Art Institutes Scholarship Fund to help deserving students in financial need.

Pre Show Mixer:
6:00PM
The Office Bar, North Park
3936 30th Street (between University & Lincoln Ave)
San Diego, CA 92104

Film Screening:
8:30PM
Birch North Park Theatre
2891 University Avenue
San Diego, CA 92104

Notes:
Tickets available for pick up upon arrival at The Office Bar mixer on the day of the show, beginning at 6:00. Pre-show mixer is 21+ only. Advance ticket purchasing encouraged, tickets will be available for sale day of show, CASH ONLY for $25.

Skybox Creative, an Award-Winning Web Design Studio in San Diego, has moved offices. We are located in Mission Valley, the heart of San Diego – within 10-15 minutes from pretty much anything in San Diego. We invite you to visit our new space and learn about the services we offer!

Map provided by Google

In August 2006 Angelina Sereno started Skybox Creative out of a spare bedroom in her home. Eventually she moved into a small office and then a larger office. Now on to the 4th office for the ever-growing company, the team finally has the space they need to spread their wings. Noticing a disconnect in the advertising and web design industry, she decided to start her own firm. She noticed that there were plenty of branding studios and fair share of web development companies, but there weren’t many companies that mastered both. With a background in advertising and print design, she brings with her over 10 years of experience building strong, lasting brands. Through her vision and inspiration, she attracted a stellar group of like-minded designers and tech-savvy programmers to create the Skybox team.

Our Web Design Portfolio has a great balance between function and creativity. We believe that if we don’t help your business grow, we’re not doing our job. Making sure your selling points are compelling and easily understood, while improving the public perception of your organization are our primary goals.

Skybox also added a printing division called Skybox Ink. Skybox Ink has a wide variety of printing products and options, including green printing (recycled paper and soy-based inks). From business cards to tri-fold brochures, corporate folders to vinyl banners and vehicle wraps, we’ve got you covered. Contact us for details!

Skybox Creative is celebrating our fourth year in business in August 2010 – Annual Mixer date to be announced (See Mixer photos)! Subsequently, we will be opening our east coast office then as well! Subscribe to our RSS feed to stay in the loop with Skybox news!