How does Facebook decide what to display in your News Feed? The answer: EdgeRank
You may have noticed that despite the fact that you have over 300 friends on Facebook, the up-to-date News Feed you see every time you log in seems surprisingly manageable… So how do they do that? Facebook developers use an algorithm called EdgeRank. EdgeRank, also known as “News Feed Optimization“, helps keep the social media outlet simple and keeps people coming back for more. With over 500 million active users spending over 700 billion minutes per month on their website, they’ve turned the concept of social media into something completely different, into a tool with which we guide our lives. Businesses and individuals alike know you have to have a Facebook page to stay on top of the world today.
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