Writing links that will help Google ranking
Long long ago, in a galaxy not so different from ours there was a set of rules put on language, and they called these rules grammar. Once these rules were in place, like any organization needs, there had to be the enforcer of said rules. These people were called “English Teachers.”
That evolution from a non-grammar to fully patrolled lexicons only took about 100,000 years. Google is a little faster than that – which is no surprise.
There are web master guidelines that are as strict as Mrs. Von Likerstien was in 10th grade. Fortunately, there are rule books available, so if you are willing to learn the language of SEO (Which is far less complicated than the language of love) you are golden.
Today I bring you the newest in SEO grammar! The correct way to write a link.
No longer is a good old fashion “a href” good enough anymore. As many of you know – standards tell us to include “type” and “title” – but these are in the code. What is Google up to when it comes to the “non-code” side of things?
Write your text as if it wasn’t a link at all:
Getting links from other web sites is a fantastic way to improve your rankings on search engines.
Do not describe what you are doing, instead, describe the purpose of the link:
Bad: Click here for more information.
Good: Further information about link building can be found in the SEO eBook.
Make meaningful link, so that they could be read out of context from the rest of the sentence:
Bad: The software can be downloaded for free on the RARLabs website.
Good: The software can be downloaded for free on the RARlabs website.
Don’t drop something unexpected on your visitors, for instance, if you are giving them a download, let them know:
You can see a picture of a chameleon for free.
Well, that is all for now.
~k
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