Skybox Creative Blog

Very well, you have convinced me through all your emails to impart upon you a pearl of SEO wisdom.  This one is especially important, as I have learned it not through a decade of reading or a decade of conversing with other brilliant SEOs across the US, this I learned through the trials and tribulations of time.

This secret is is called time and involvement.  Sure, you can buy your way to the top, and that is often times important, look, competition is competition.  You can work towards 100% compliance with W3C standards, but at the end of the day Рif you have been involved in your industry with a web site that gives good, relevant information and have developed a good reputation, that may be just enough to get you to the top.

Here is an example:

Search Google for “discount clothes” and you will find 15dollarstore.com which has been an active site for 4+ years and sure enough, it doesn’t validate with XHTML very well.¬† (162 Errors, 27 warning(s)) – In-fact, the domain actually redirects to http://15dollarstore.com/s/home/0826907247 and from some tools I use this site has an SEO score of 75%. They do have a nice number of back links though – but I can’t imagine that is the definitive reason they rank so well.

This just goes to show you that time and commitment to your industry can really pay off.  Anyways Рthat is my little pearl for you today.

I would suggest putting in the time to create a good SEO and SEM campaign, because your competition is – but don’t just look for short cuts, dedicate time and effort on being involved with you industry.¬† Your reputation is on the line!

~k

This entry was posted on Monday, August 18th, 2008 at 9:37 am and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.