Share any web page with your friends right from the Toolbar
• Click the Share button on any page and select a service.
• Add an optional personal note and send to your friends.
• You can modify which favorites pop up by going to Share > Settings.

Click Here to Learn More

A few Google Toolbar features:

• Share any web page with your friends right from the Toolbar.
• Contribute and read helpful information on any web page with Google Sidewiki.
• Translate web pages instantly with automatic language detection.

Download the Google Toolbar

One such tool is SEO Doctor for Firefox. This tool will help you understand and diagnose SEO problems on your site as well as understand factors of success on competitor websites.

At glance

SEO Doctor is made with both beginners and experienced SEOs in mind and it’s scoring system and recommendations are based on official SEO documents, namely Google Webmaster guidelines, Google Image guidelines and Google SEO starter guide as well as my own experience from years in the profession.

Main features are:

• Points out to potential problems and assigns a score for your pages based on common SEO methodology
• Shows link structure and helps track page rank flow for your pages
• Detects and warns you about pages not indexable by search engines using comprehensive methods
• Quick one-click access to most popular SEO tools allows you to additionally inspect a site
• Fully customizable

Features

By default SEO Doctor will place itself in the browser status bar, immediately providing you with the following information (see image).

SEO Score represents the result of on-site optimization analysis of the currently viewed page. Maximum score is 100 and the green flag will indicate everything is OK. Yellow flag indicates warnings and red flag suggests that concrete SEO elements can be improved. In a special case when the current page is not indexable at all by search engines, the icon will show a special ‘no-trespassing’ icon.

Flow shows how much of the Page Rank has been preserved on the site. 100% means that you preserve 100% of all the Page Rank on your site, while 0% would mean that all outgoing links are to other sites.

Links shows number of external links/total links on the page.

Visits show estimated number of daily visitors for the site (data is retrieved from Compete.com and is available to you if you register for a free API key).

Clicking the nofollow icon allows you to instantly highlight all nofollow links on the page on and off.

Click here to read more and DOWNLOAD.

Source: www.prelovac.com

1. Use a question in your blog post titles. Why, you ask? Because when people are searching for information, they are often asking a question in their search.

2. There are thousands upon thousands of plug-ins for WordPress out there, but beware. Older plug-ins often don’t work with the most recent versions of WordPress (which is on 2.9, but getting close to launching 3.0). There are some great SEO plug-ins however, such as the SEO All-in-One and Ping Optimizer (Check out: WordPress Plugin Directory)

3. Utilize Blog Directories and Social Bookmarking Sites. They can be really great ways to drive traffic to your site, and the more niche the directory, the better!

Check out:

StumbleUpon
Mister Wong
Delicious

4. Don’t be a victim. Read up on WordPress Defender so that you can figure out the best methods to secure your blog from hackers. Always make sure you’re using the most recent version of WP and downloading all security updates are good starting points.

5. Blog at least once a week. An inactive blog doesn’t help anyone – especially you or your business. Blogs are meant to have fresh and changing content on a regular basis.

SIDE NOTE: Did you know that the word “Twit” comes from the English? (You Monty Python fans out there no what I am talking about).  Actual meaning is a drunken, upper-class Brit – happy tweeting!

Greenwala has created a contest called “What’s your story?” They have teamed up with helpareporterout.com. They want your help identifying stories about the most amazing eco-friendly, environmentally-conscious companies, products and services on the planet.

All of our friends + GREEN advocates, please vote for our Green Printing company! http://www.greenwala.com/greenwala_contests/all/7-What-s-Your-Story/entries/mine/565

If you wish to enter, submit a photo of the company (product, logo, or representative image) and a description – up to 500 words about how it is helping to reduce our impact on the planet and revolutionize the green economy. The story that gets the most votes will win a $500 Amex Gift card — and a featured article about the company, product or service on the Greenwala blog.

Greenwala is planting an additional tree for each entry with Trees For the Future. For information or to enter click here.

Winner will be selected from the top 10 vote getters by Greenwala.com editiorial staff.

Defining your keywords and keyword combinations is a vital first step in the process. For instance, Web Design San Diego is a different keyword combination than San Diego Web Design, so selecting the appropriate keyword combinations is tricky. Getting thousands of ‘hits’ is not nearly as important as attracting relevant traffic. A great way to start your research is to sign up with a Google ‘Ad Words’ Account. You do not have pay anything to start the set up, but once your account is activated, you will have access to a tool called: Search-based Keyword Tool and the Keyword Tool. It is good to understand which keywords generate the most traffic, but also to make sure the ones you choose will help drive sales. For instance, a term such as ‘Brand’ will generate over 1,000,000 searches on Google monthly, but the term is too generic to sell ‘Branding’ or a specific brand for that matter, besides, you will be drown out by the 617,000,000 results, try getting to page 1-3, it will take A LOT of work!!

If you have a product or service that people will search for locally vs nationally, you are in luck! Whenever you add a city name to a search it narrows down the results tremendously. Take the Web Design example, a search for ‘Web Design’ generates 375,000,000 results, where as a search for ‘Web Design San Diego’ generates 11,600,000 results, you just eliminated 363,400,000 competitors from the running…not a bad place to start! If you have local seekers, you also have the benefit of Map listings which show up above the organic listings when a city name is added to a search. Google offers a free map listing, you can even add coupons and many other business details through their Local Business Center. Yahoo has a similar product as well, I would recommend setting up a listing with both Search Engines. A couple of factors will help you get to the top of that list, number one is location, but you can also submit your listing to specific categories + sub-categories and fill in keywords that way. It also helps to have customers go on and rate your business, if they like you! When visitors find a business with multiple testimonials and a five star rating up front, they will automatically feel a stronger sense of trust vs. your traditional Organic Search Results.

Ok, now to the on-site details.

Now that you understand the importance of keywords, you should know that your top (2-5) keywords should be all over your website. Developing a site entirely in Flash is fine if you don’t care about search engines, but if you want your site to be found, you should limit flash to a certain location on the page, keeping the navigation, title tags and body text in HTML/CSS. There is also a rule to be aware of called: Keyword Stuffing. If Google catches you trying to ‘trick’ the system, they can potentially blacklist your domain, which is definitely no good! Ok, so how do you repeat keywords without keyword stuffing, let me count the ways: title tags, url strings, meta keywords + description, h1 tags (proper definition of header text), body text and links (internal, inbound and outbound). If you have more questions about how these elements can be implemented on your site, please email us info@skyboxcreative.com I have attached a graphic below visually illustrating the elements I have mentioned above. The live site used as a reference model can be seen here: www.drgram.com

Sooooo….what else can you do? Anyone heard of blogging? Of course, your reading one! Search engines love blogs!! There are many reasons blogs are awesome, but in particular, the ability to add keywords: to the title tag (top of the browser), url string, the article text and title, tags, categories, photos with captions, alt text, etc, etc… it’s good to get in the habit of blogging regularly (daily or multiple times weekly is recommended), but even if you only get around to it once in a while, it will be helpful to increase traffic.

I briefly mentioned links above (particularly inbound and outbound), but please note, this is an incredibly HUGE way of boosting your Page Rank with Google (also referred to as PR). Google uses a scoring method of 0-10 to determine the relevancy of a web page (note that each page has it’s own PR). I think I will save this topic of ‘linking’ for another blog post because I could literally go on and on. Part of linking falls under Social Media Marketing which I will also save for another blog.

Now on to Analytics….what are they and should you have to pay for them? Analytics are a way to track your web statistics: Visitors, Traffic Sources and Content (what people are looking at most, where they go next and when they leave the site). You can also set up Goals and track success. For example, you can define a ‘Thank you for your Purchase’ page as a goal. And NO, you should not pay for this, only for the time it takes to implement the code on each page. Once the code is installed on each page, you can add multiple users so various people in your organization can stay on top of goals and visitor tracking. I have included a snapshot of the Google Analytics dashboard below for your visual reference.

Check back for more SEO related information and resources. If you have any questions about the article please contact us, we are happy to help! info@skyboxcreative.com

As an SEO effort, we encourage our clients to get in as many online directory listings as possible. There are many highly trafficked directories that offer free listings. This can help your business in two ways, firstly it increases the likelihood of people finding you on the web, secondly it  improvs your page rank by increasing back-links to your site. For those of you who are unfamiliar with page rank, Google provides a page rank based on a scale of 1-10 that helps determine the relevancy of the information on your web site.

Here are a few online directories for San Diego businesses:

www.kudzu.com

www.bizsandiego.com

www.yelp.com

www.dmoz.com

Click here to add a comment/star rating to our business listing on YELP!

For more industry specific online directories, type your primary target keywords in any major search engine and several directories should pop up for each keyword or keyword combination. For a longer list of general business directories, contact us and we will happliy provide you with more.

You can embed the presentation with a code provided or share the URL, like you see below, with friends and business associates! Great tool. The internet is crazy!

We uploaded our corporate brochure >> Click here to view!

It’s important to get the right links to your website. Link spamming doesn’t work. You must make sure that you get high quality links that Google and other search engines like.

Step 1: Make your website linkworthy

You must make your website linkworthy. You cannot expect that other websites link to your website if your site is basically a collection of affiliate links or an online shop that looks like a thousand other online shops.
Your website must be different. Try the following:

• Add articles about your products or services to your website.
• Add tutorials and how-to articles about the topic of your website.
• If you have a lot to say, add a blog to your website.
• Add a directory with links to valuable resources on your website.

Step 2: Check your competitors

The best way to start link building is to duplicate the links that your competitors have. Find all websites that link to your competitors and then try to convince them to link to your website.

You can then check the websites one after the other and convince them to link to your website.

Step 3: Get links from blogs

There are millions of blogs on the Internet and they all need something to write about. Getting links from blogs is a good way to get links from related websites.

Bloggers give out millions of free links each month. Make sure that you get your share of these links.

Step 4: Get links from Internet directories

Submitting your website to Internet directories can be a good way to show Google that you have a reputable website. Low quality websites usually don’t invest the time and money that is needed to be listed in Internet directories.

An easy way to submit your website to many Internet directories as possible is IBP’s directory submitter.

Inbound links are very important if you want to get high rankings on search engines. You should optimize your web page content first to make sure that search engines find your website relevant to your targeted keywords.

If more than one website has been optimized for the same keywords (and that’s usually the case) then the website with the best links will get the best rankings.

1. Offer something in return
The easiest thing that you could offer is a link in return. However, not all webmasters want to exchange links.
There are many things that you could offer in exchange for a link. This could be a discount for your products, an ad on your website or even a simple hint.
If you find a broken link on a website, inform the webmaster about the link. Tell him that your own website might be a good replacement for the broken link (if it is).

2. Ask your current link partners
If another website already links to you then they might add another link to a different page on your website.
Getting a second link from existing link partners is much easier than getting new links because you don’t have to explain yourself anymore. The other webmaster already knows you and your site.

3. Make friends with people from your industry
Networking can help you to get links to your website. This works best with blogs that are related to your website.
Contact the blog owners and compliment on their sites. Do not ask for a link in your first contact. When you’ve a good relationship with the blog owner, you might inform him about a new product or a new article that you’ve written.
Chances are that you’ll get a link from the blog then. These links from related blogs have a great impact on the position of your website in Google’s search results. IBP can help you to find blogs that are related to your website.

4. Show that other webmasters already linked to your website
It’s easier for people to do something if they see that other people have done the same thing before. If many other websites link to your website, you could mention this in your link request.
If a well known website mentioned your site, that’s even better: “As you might have seen on NYTimes.com, we’ve published a new product. This might be interesting to the visitors of your website.”

5. Offer something that other people don’t have
This is the easiest way to get links. If you have a report with ground-breaking new information or something other that’s very interesting and only available on your website then it will be very easy to get links to the page that contains that information.

Getting links from other websites isn’t difficult if you know how to do it. Further information about link building can be found in our free SEO book. The book explains everything you need to know to get links from related websites, Internet directories and other sources.