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Archive for the ‘Press’ Category

January 25
Wed Jan 25,2012 10:00 am PST

SOPA Protest Day was a Success, but what’s next?

Skybox Creative was proud to be one of the San Diego website design companies that participated in the internet blackout day January 18 to protest SOPA, but we’d like to remind everyone that the issue hasn’t been resolved yet. It’s been reported that Texas Republican Lamar Smith has supposedly “killed” the Stop Online Piracy Act, a bill he sponsored, but PIPA (Protect IP Act), the Senate counterpart of SOPA, has only been tabled for a vote later on. Both bills still have some powerful lobbying efforts pushing for them, namely the Motion Picture Association of America (MPAA) and the Recording Industry Association of America (RIAA).

Obviously, the MPAA and RIAA have a vested interest in stopping online privacy, so why are the rest of us opposed to this legislation? Last week’s protest was about killing the bills, but it was also an effort to help others become more informed about the how and why of the whole process. No one wants to see the misuse or theft of intellectual property, but the approach used by both of these bills is an infringement on some of the basic freedoms we hold dear in this country. In fact, if you read the wording, SOPA and PIPA actually penalize American businesses for acts committed by foreign websites.

The motivating force behind SOPA and PIPA is the presence of pirated film, scripts, and music on foreign sites before they are officially released. Since the US government doesn’t have any jurisdiction over the countries these sites are based in, the proposal is that any US sites linking to them should be court-ordered to remove those links – within five days of receiving the order from the attorney general. Who’s opposed to that? Google, Facebook, eBay and PayPal are four of the major names speaking out against it, and the primary organizers in last week’s blackout.

SOPA also included language that targeted “harmful” products such as foreign pharmaceuticals, but didn’t have any guidelines or regulatory agency responsibility for determining what was considered “harmful” and why. It would also give US companies the option of shutting off sites like WikiLeaks, a move that reeks of censorship and a dangerous precedent towards limiting the free speech we all hold dear. While some may feel that Julian Assange is an irresponsible journalist, if we cut him off, where does the censorship stop? Are our newspapers next?

The justification being used by those who support SOPA and PIPA may seem sound on the surface – an attempt to protect intellectual property rights – but the bills themselves are a violation of the First Amendment, which protects the right to freedom of expression from government interference. They also penalize legitimate businesses here in the United States for the actions of others in foreign countries. We here at Skybox Creative are opposed to both of those. Hopefully you are too.

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December 20
Tue Dec 20,2011 2:14 pm PST

Skybox Creative Expands to Urban Loft in Hillcrest, San Diego

Skybox Creative is now located in Hillcrest:

Skybox Creative
449 University Ave. Suite 24
San Diego, CA 92103

Get Directions

 

View our photos below!

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September 8
Wed Sep 8,2010 3:14 pm PST

The Art Institute InSite Interviews Skybox Creative on Effective Social Media Strategies

The Art Institute InSite Interviews Skybox Creative on how designers can effectively use social media to promote themselves. Read the Q&A below.

1.   Why do you use social media platforms?

We utilize social media to build relationships online that we further strengthen offline and vice versa. Say we go to a networking event and meet a few people, we usually try to add them as a friend on our company Facebook or LinkedIn, this allows us to stay in front of them and open up ongoing dialogue. We also search social media sites for companies/people with similar interests, for example being eco-friendly. We will add them as a friend and then post specials for our green printing company, this way the message is more targeted.

2.   What is the best way for an artist or designer to use these outlets?

Well, a lot of the sites are interwoven now, so it’s important to do a little research and make a list of things to do/profiles to set up/link together. For example, Behance.net allows you to display your portfolio on LinkedIn.com, that’s huge. LinkedIn is still the top Professional social media site, so to be able to have your portfolio displayed on your profile is huge. LinkedIn also offers the option to share your updates on Twitter, we linked this feature, now we primarily use LinkedIn and it will automatically keep our Twitter up-to-date. There are a ton of portfolio sites, like CarbonMade.com, Behance.net, Coroflot.com, etc. I think a designer looking for work should be on all of the top portfolio sites and actively add friends, get involved in discussions, join groups, etc.

Another smart thing to remember is that “to give is to receive”, its a good idea to give recommendations to people you know on LinkedIn, then you can ask for the same in return. Or help a friend get introduced to someone via LinkedIn, these kind of selfless actions can really help in building relationships and helping you get more recognition for yourself. Also when posting updates and links on Facebook for example, try to offer an idea or resource that will help others instead of only being focused on your work.

3.   How has Facebook and other social media outlets affected your business?

It has helped keep us in the forefront of people’s minds. Whether they are a potential client or not, if they are thinking about us, they tend to refer their friends and clients to us when they mention “web design” or “cost effective printing”. We host a lot of networking mixers and this has been a great way to promote the events as well.

4.   Are there certain social media musts for artists and designers or does it depend on the individual?

I think you should pick a few and focus on them. It’s very easy to become overwhelmed with social media because it can really be a full time job. As technology moves, more and more sites will pop up too, so it’s important to try to watch the trends. Sites like Mashable.com help keep you up on the latest trends. There are sites like Ping.fm that allow you to update several profiles at once and other applications like Tweetdeck.com that allow you to streamline the Twitter process, schedule tweets and sort your contacts into groups. One thing we’ve done several times is submit our designs to the Designer Spotlight on iStock. If you used an image from their site in a design, you can submit the artwork. If they accept the design, you get free iStock credit, but more importantly it is a form of recognition you can use to help promote yourself (as profile updates, blog posts, etc.)

5.   Any tips and tricks for successfully using social media for art/design work?

Networking is key to success online and offline. Sites like Meetup.com have great niche groups like “Web Design San Diego”, I would recommend finding groups that have similar interests and attend an event or two each month. Even if you are surrounded by your peers, you might be surprised by how many clients you can get from it. We’ve gotten quite a few clients from web design meetups. Not only can you learn from your peers but since people typically have a specialty, they often need good referral sources for everything they don’t do (and are asked for all the time).

Hope you found this information helpful! Feel free to add us on Facebook, Twitter or LinkedIn! :)

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August 2
Mon Aug 2,2010 5:57 pm PST

Skybox Creative President Angelina Sereno Nominated for San Diego Magazine’s Woman of the Year 2010

The president of Skybox Creative, San Diego’s award-winning web design and branding studio, was recently nominated for San Diego Magazine’s Woman of the Year 2010 Award. Angelina Sereno has won the highest honors at every phase of her development and proven her metal in today’s fast-paced, rapidly changing, media-based world. She is now up for the momentous accomplishment of San Diego Magazine Woman of the Year!

The winner will be announced at the Women Who Move the City Event on September 15 at the Scripps Seaside Forum, where women will be honored in different categories, with the Woman of the Year being selected by past winners and the San Diego Magazine president. A portion of the funds raised will be donated to the Susan G. Komen Foundation.

The September issue of San Diego Magazine will also be featuring a Women Who Move the City section, where there will be a short bio on all of the women honored with the nomination.

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April 16
Fri Apr 16,2010 1:58 pm PST

Skybox President, Angelina Sereno, Nominated for NAWBO Green Community Award

Skybox Creative, Skybox Ink and GreenNetworkingSanDiego.com president Angelina Sereno has been nominated for the BRAVO! Green Community Award. Congratulations Angelina!

bravo2010-logo

Sereno will be featured in a PowerPoint presentation including all nominees at the BRAVO! Awards event on May 19. BRAVO! is an amazing evening headed by keynote speaker Lisa Nichols, who was one of the featured teachers of The Secret and is the author of “No Matter What.” Lisa’s powerful message of personal empowerment has helped thousands of people make significant, positive changes in their lives.

Sereno’s nomination comes off the heels of another successful green networking event in March, and the consistent growth of Skybox Ink, a full-service green printing website, which features commercial print products that utilize recycled stock and soy and vegetable based inks.

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April 16
Fri Apr 16,2010 1:48 pm PST

Green Networking San Diego Echoes in Seattle

The green entrepreneurship Skybox Ink and Skybox Creative promoting locally received acclaim from Business Strategies, Etc., a Seattle-based small business consultancy. Read the article here!

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March 26
Thu Mar 26,2009 8:46 am PST

Welcome, Carly!

Skybox Gets Even More Creative with New Account Manager

At Skybox Creative, we love providing the best in web design + branding without ever compromising client care and support. With that in mind, Skybox welcomes to the team Carly Bartkiewicz; account manager and latest addition to an already impressive pool of design field professionals. She‚Äôll be hitting the ground running – ensuring your design, branding, eCommerce, search engine optimization, print and related needs are given their necessary attention to detail and some TLC, too.

Leadership, editing and project management fall directly under Carly’s wide-ranging and knowledgeable skill set. She comes to Skybox from Wheelhouse Media in North County, where she was the managing editor of Carlsbad Magazine, Encinitas Magazine and several contract-publishing projects. Outside of the office-world, Carly enjoys long walks on the beach and puppies. Seriously? Well, no, and although that may be partially true, you will more likely see her out on the soccer field or debating the latest March Madness upset. (She’s a Syracuse University journalism graduate, a central New York college known in part for both their basketball program and top-notch communications school).

Carly is here for our clients, community, friends and fans, so feel free to pick her brain or ask for some web design and branding solutions by emailing carly@skyboxcreative.com.

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Skybox Creative Located in 1081 Camino Del Rio S. #127 San Diego, CA 92108
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