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January 25
Wed Jan 25,2012 10:00 am PST

SOPA Protest Day was a Success, but what’s next?

Skybox Creative was proud to be one of the San Diego website design companies that participated in the internet blackout day January 18 to protest SOPA, but we’d like to remind everyone that the issue hasn’t been resolved yet. It’s been reported that Texas Republican Lamar Smith has supposedly “killed” the Stop Online Piracy Act, a bill he sponsored, but PIPA (Protect IP Act), the Senate counterpart of SOPA, has only been tabled for a vote later on. Both bills still have some powerful lobbying efforts pushing for them, namely the Motion Picture Association of America (MPAA) and the Recording Industry Association of America (RIAA).

Obviously, the MPAA and RIAA have a vested interest in stopping online privacy, so why are the rest of us opposed to this legislation? Last week’s protest was about killing the bills, but it was also an effort to help others become more informed about the how and why of the whole process. No one wants to see the misuse or theft of intellectual property, but the approach used by both of these bills is an infringement on some of the basic freedoms we hold dear in this country. In fact, if you read the wording, SOPA and PIPA actually penalize American businesses for acts committed by foreign websites.

The motivating force behind SOPA and PIPA is the presence of pirated film, scripts, and music on foreign sites before they are officially released. Since the US government doesn’t have any jurisdiction over the countries these sites are based in, the proposal is that any US sites linking to them should be court-ordered to remove those links – within five days of receiving the order from the attorney general. Who’s opposed to that? Google, Facebook, eBay and PayPal are four of the major names speaking out against it, and the primary organizers in last week’s blackout.

SOPA also included language that targeted “harmful” products such as foreign pharmaceuticals, but didn’t have any guidelines or regulatory agency responsibility for determining what was considered “harmful” and why. It would also give US companies the option of shutting off sites like WikiLeaks, a move that reeks of censorship and a dangerous precedent towards limiting the free speech we all hold dear. While some may feel that Julian Assange is an irresponsible journalist, if we cut him off, where does the censorship stop? Are our newspapers next?

The justification being used by those who support SOPA and PIPA may seem sound on the surface – an attempt to protect intellectual property rights – but the bills themselves are a violation of the First Amendment, which protects the right to freedom of expression from government interference. They also penalize legitimate businesses here in the United States for the actions of others in foreign countries. We here at Skybox Creative are opposed to both of those. Hopefully you are too.

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January 23
Mon Jan 23,2012 10:01 am PST

Design Replaces Oscar Buzz – The 2012 International Creativity Awards

It’s awards season and while most of you are thinking about the Academy Awards and those fabulous or maybe not-so fabulous red carpet wears, awards season isn’t just for Hollywood, it’s also for the creative design and advertising community. So, without further ado, let’s roll out the red carpet for the 2012 International Creativity Awards! Ok – so maybe there isn’t an actual red carpet but hey, we’re leading-edge designers, and awards fabulousness can exist sans the Dolce & Gabana gown or form-fitting Gucci tux.

The International Creativity Awards is a prestigious competition that has been handing out awards in print, web, and advertising design for over 40 years. First established in 1970 as a traveling exhibit in conjunction with Art Direction Magazine, this independent annual awards competition grew in scope and size very quickly into a showcase for the most innovative and talented artists around the globe. Top works in each category are reproduced into what is now known as the 400-page Creativity Awards Annual – the leading book on where the future of design is headed. And the future of design is not only an arena for the professional aesthetic, students are also encouraged to submit their work – because as we know, creativity knows no limits…it just needs to get a nod by an esteemed panel of judges.

Not unlike the Academy voters, the Creativity Awards judges have a very difficult job of reviewing a multitude of submissions in various categories. But what’s refreshing about the judges chosen is that each design professional volunteers their time with the hopes of finding “the next new thing” — without bias or personal agenda. Every year new judges are selected for fresh perspectives and we’re excited to announce that this year Skybox Creative’s Angelina Sereno will be joining the international panel to judge the Media and Interactive Competition. Applause! Sereno has over 12 years of experience with web technology and emerging media. For the competition, her focus is in the interactive division where categories such as Email Design, Online Advertising, Web Gaming, and Website Design (whether Consumer, Catalog, or for Self-Promotion) will all be judged by her award-winning sensibility. It’s effective communication, creativity, and innovation that Sereno hopes to find in the submissions she reviews – so make sure you refine that work to the next level! And, the good news is, you still have time to do it. The 42nd Annual Media & Interactive Deadline is April 6, 2012. So, sleek up that logo, streamline that game, simplify that website. It’s awards season. Let the Creativity Awards start buzzing about YOU.

For eligibility, fees, and other must-knows please visit: Creativity Awards Eligibility

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December 20
Tue Dec 20,2011 2:14 pm PST

Skybox Creative Expands to Urban Loft in Hillcrest, San Diego

Skybox Creative is now located in Hillcrest:

Skybox Creative
449 University Ave. Suite 24
San Diego, CA 92103

Get Directions

 

View our photos below!

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December 10
Fri Dec 10,2010 3:25 pm PST

Skybox Donates to Sea Shepherd Australia

At Skybox Creative and Skybox Ink, a significant part of our business philosophy is focused on improving the earth and supporting environmental action. We sincerely believe in making a more beautiful world for us all! Skybox has been active in holding green-focused mixers for local San Diego green businesses, we started a blog, greennetworkingsandiego.com, have participated in beach cleanups, and most recently, donated to Sea Shepherd Australia and saving the whales while one of our Skybox team was abroad in Brisbane, Australia.

The Sea Shepherd Conservation Society is an international non-profit, marine wildlife conservation organization. Their mission is to end the destruction of habitat and slaughter of wildlife in the world’s oceans in order to conserve and protect ecosystems and species.

Australia and her citizens hold an important position in the fight to save whales from these Japanese killing fleets. The Australians actually watch the whales swim by their coastlines as the gentle giants travel to and from the Antarctic Sanctuary. The whales that Australians and tourists watch playfully breaching and celebrating life just off shore are the same ones that the Japanese hunt down and cruelly slaughter.

To donate, please visit Sea Shepherd Australia

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October 7
Thu Oct 7,2010 6:07 pm PST

Skybox Joins CleanPB for Monthly Beach Clean Up

CleanPB is a movement built around the idea of CLEAN; Community Litter Education and Awareness Network. They have a strong emphasis on education and awareness.

The Pacific Beach Town Council Safe and Beautiful Committee host monthly cleanups on the first Saturday of every month at the Lifeguard tower on Grand Ave in Pacific Beach from 9am – noon. Volunteers can work from 1 to 4 hours, depending on their preference.

Angelina, President of Skybox Creative and Skybox Ink, brought a couple of friends to help out for the October Clean Up. CleanPB captured them on camera to share a few words. Check back soon to watch the video!

For more info, click: www.cleanpb.com or email: cleanpb.contact@gmail.com

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September 30
Thu Sep 30,2010 2:54 pm PST

Skybox Ink Corporate Sponsor for The ATLAPA Foundation Golf Charity Event

Skybox Ink is on board as a corporate sponsor for The ATLAPA Foundation (TAF) – 2010 Charity Golf Benefit for Education on Sunday, October 3rd, 2010. The event will take place from 1:00pm – 6:00pm at the beautiful Riverwalk Golf Club in San Diego, CA

The ATLAPA Foundation is a tax-exempt 501(c)(3) Public Charity that strives to improve academic performance for children of all ages, via a unique program integrating educational achievement with athletic performance and the establishment of practical life skills with social/emotional enrichment.

Their vision is to increase the percentage of student-athlete acceptances in post-secondary institutions primarily for having strong academic performance while also having high quality, desirable athletic ability. In addition their students will learn and understand the “business of college education” in order to improve the probability of sustained success while they pursue and complete post-secondary programs of study (athletic, academic or both).

To learn more about the event, click here.

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September 8
Wed Sep 8,2010 3:14 pm PST

The Art Institute InSite Interviews Skybox Creative on Effective Social Media Strategies

The Art Institute InSite Interviews Skybox Creative on how designers can effectively use social media to promote themselves. Read the Q&A below.

1.   Why do you use social media platforms?

We utilize social media to build relationships online that we further strengthen offline and vice versa. Say we go to a networking event and meet a few people, we usually try to add them as a friend on our company Facebook or LinkedIn, this allows us to stay in front of them and open up ongoing dialogue. We also search social media sites for companies/people with similar interests, for example being eco-friendly. We will add them as a friend and then post specials for our green printing company, this way the message is more targeted.

2.   What is the best way for an artist or designer to use these outlets?

Well, a lot of the sites are interwoven now, so it’s important to do a little research and make a list of things to do/profiles to set up/link together. For example, Behance.net allows you to display your portfolio on LinkedIn.com, that’s huge. LinkedIn is still the top Professional social media site, so to be able to have your portfolio displayed on your profile is huge. LinkedIn also offers the option to share your updates on Twitter, we linked this feature, now we primarily use LinkedIn and it will automatically keep our Twitter up-to-date. There are a ton of portfolio sites, like CarbonMade.com, Behance.net, Coroflot.com, etc. I think a designer looking for work should be on all of the top portfolio sites and actively add friends, get involved in discussions, join groups, etc.

Another smart thing to remember is that “to give is to receive”, its a good idea to give recommendations to people you know on LinkedIn, then you can ask for the same in return. Or help a friend get introduced to someone via LinkedIn, these kind of selfless actions can really help in building relationships and helping you get more recognition for yourself. Also when posting updates and links on Facebook for example, try to offer an idea or resource that will help others instead of only being focused on your work.

3.   How has Facebook and other social media outlets affected your business?

It has helped keep us in the forefront of people’s minds. Whether they are a potential client or not, if they are thinking about us, they tend to refer their friends and clients to us when they mention “web design” or “cost effective printing”. We host a lot of networking mixers and this has been a great way to promote the events as well.

4.   Are there certain social media musts for artists and designers or does it depend on the individual?

I think you should pick a few and focus on them. It’s very easy to become overwhelmed with social media because it can really be a full time job. As technology moves, more and more sites will pop up too, so it’s important to try to watch the trends. Sites like Mashable.com help keep you up on the latest trends. There are sites like Ping.fm that allow you to update several profiles at once and other applications like Tweetdeck.com that allow you to streamline the Twitter process, schedule tweets and sort your contacts into groups. One thing we’ve done several times is submit our designs to the Designer Spotlight on iStock. If you used an image from their site in a design, you can submit the artwork. If they accept the design, you get free iStock credit, but more importantly it is a form of recognition you can use to help promote yourself (as profile updates, blog posts, etc.)

5.   Any tips and tricks for successfully using social media for art/design work?

Networking is key to success online and offline. Sites like Meetup.com have great niche groups like “Web Design San Diego”, I would recommend finding groups that have similar interests and attend an event or two each month. Even if you are surrounded by your peers, you might be surprised by how many clients you can get from it. We’ve gotten quite a few clients from web design meetups. Not only can you learn from your peers but since people typically have a specialty, they often need good referral sources for everything they don’t do (and are asked for all the time).

Hope you found this information helpful! Feel free to add us on Facebook, Twitter or LinkedIn! :)

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August 2
Mon Aug 2,2010 5:57 pm PST

Skybox Creative President Angelina Sereno Nominated for San Diego Magazine’s Woman of the Year 2010

The president of Skybox Creative, San Diego’s award-winning web design and branding studio, was recently nominated for San Diego Magazine’s Woman of the Year 2010 Award. Angelina Sereno has won the highest honors at every phase of her development and proven her metal in today’s fast-paced, rapidly changing, media-based world. She is now up for the momentous accomplishment of San Diego Magazine Woman of the Year!

The winner will be announced at the Women Who Move the City Event on September 15 at the Scripps Seaside Forum, where women will be honored in different categories, with the Woman of the Year being selected by past winners and the San Diego Magazine president. A portion of the funds raised will be donated to the Susan G. Komen Foundation.

The September issue of San Diego Magazine will also be featuring a Women Who Move the City section, where there will be a short bio on all of the women honored with the nomination.

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July 16
Fri Jul 16,2010 12:37 pm PST

The Making Of…Skybox Creative Video

Skybox Creative is currently in the process of making a promotional video about our company and what we do here on a daily basis (which is a whole lot of varied design, from branding and print, to web and user interface). We thought it was high time this award-winning San Diego branding and web design firm put ourselves, but mostly our work, out in front of the camera in a creative, docu-style video. Our production team – R&R Productions, have been incredibly professional and helpful in achieving our story board vision. The video will be posted here LIVE in few weeks, so definitely check back for the final product!

For now, we’ll wet your appetite with a few BEHIND THE SCENES photos…


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May 18
Tue May 18,2010 10:30 am PST

We’re Moving On Up!

Skybox Creative (Branding + Web Design) and Skybox Ink (Green Printing) are moving! Due to our growing success and need for more wiggle room, we are moving to a larger suite. We love the central location of our office, so we’re staying in the same building, just moving a few doors down. Please take note that our suite number is changing from 111 to 127 starting next Monday – May 24th, 2010. Our new office has a nice welcome area for clients to lounge and for small meetings.

We’d love to have you come visit us at our new location, so give us a call or email if you would like to stop by info@skyboxcreative.com or 619.381.3825

Clients and business associates, please take note of the change:

Skybox Creative
1081 Camino Del Rio South, Suite 127
San Diego, CA 92108

To a prosperous and successful 2010!!

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Skybox Creative Located in 1081 Camino Del Rio S. #127 San Diego, CA 92108
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