What do scary fortune cookie messages, flocks of city pigeons and a calendar marking Spike Jonze’s birthday have in common? They’re all winners of the best advertising of September 2011, as voted by readers of Ads of the World, a website that tracks trends in advertising from print to ambient. There are some great examples of advertising among the winners, and a wide variety of great marketing work. But there are some common characteristics to these stand-out ads.
Humor is an age-old trick in advertising, and one that appears a lot in September’s stand-out ads. From the flat-out goofy “misfortune” cookies featured in Hell Pizza’s direct mail campaign to the colorful faux-retro tongue-in-cheek calendar by France’s Leo Burnett agency, humor sells.
Even a little visual can make a big impression. Look closely at Broker Security Systems’ print ad for the tiny punchline.
The billboard for the Quebec Magic Festival is a simply designed ad that packs a big punch thanks to city pigeons just going about their business. The video tells the backstory about the challenge of creating a public magic trick. But the magic’s in getting the crowds around the billboard engaged with what they’re seeing. And what it looks like they’re watching is a sample of the magic that the festival will be celebrating. Pretty clever.
Another clever use of advertising by the Canadians comes in the Direct Mail category. An up-and-coming Vancouver band used an agency to design an interactive CD package to allow listeners to engage using QR codes and online tie-ins.
There’s a lot to inspire in these exceptional ad campaigns. For more, check out Ads of the World.
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