CASE STUDY: Skybox Breathes Life Into Start-Up
CLIENT
LifeSource BioSolutions, LLC.
CHALLENGE
LifeSource BioMedical, LLC, a start-up provider of drug discovery, pre-clinical research, and development services utilizing in vivo testing, sought to establish credibility and recognition in a heavily saturated market. Although LifeSource’s testing procedures are performed in the most humane ways, animal research remains a sensitive topic. This required Skybox to be meticulous and conscientious in the selection of imagery and verbal content.
SOLUTION
Initiating the logo development, Skybox explored a wide range of options related to science and technology imagery: molecules to microscopes, simple to complex. At the conclusion of the process, we developed a dynamic flame symbol which bears resemblance to a DNA strand. The upward spiraling symbol is positive and life-giving. Skybox then developed a color palette unique to a marketplace dominated by medical white and blue, positioning LifeSource to stand apart from the competition. Skybox also capitalized on LifeSource’s location on the NASA Ames campus to further enhance the company’s credibility, prominently highlighting the NASA name on all communication tools.
RESULTS
From an impressive web presentation to trade show display and all corporate collateral in between, LifeSource displays professionalism, brand consistency and, most importantly, a clear message. LifeSource has experienced significant growth in staff and size since its inception. Subsequent to the visual branding campaign, the company has been purchased and anticipates continued prosperity. The LifeSource brand image is by far the most unique and compelling image in its market segment.
LifeSource BioMedical Web Design
LifeSource BioMedical Brochure Design
LifeSource BioMedical Trade Show Design
TESTIMONIAL
“It all started with a simple logo design: The Skybox Creative team was referred to me and what a find! The team at Skybox Creative are by far the best web designers we have had the good fortune to work with. They not only designed the new site for my latest company, but they also put together a lovely holding site while the project was under way. Even the simple holding site was so nice that people were constantly asking me who designed it for us. To top it off, it was easily populated and updated by us “non-web” folks in the office. Not only do we strongly recommend Skybox Creative for your web design needs, but we are, in fact using them again and again!! Thanks Skybox and great job – definitely the best brand development company.”
C.L., Former President
LifeSource BioMedical, LLC.
Tags: biomedical, biopharma, biotech, Branding, case study, drug discovery, logo, NASA, pharmaceutical, pre-clinical, strategy, web design
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