Putting the Spotlight on Limelight

Client: Limelight Public Relations

Challenge: With partners from two of San Diego’s most prominent PR firms joining to launch their own agency, the Limelight Public Relations team needed a new identity and Web site that created a fresh look, yet captured the reputation and extensive experience they brought to the table. They understood that a company’s logo and online presence often makes the first impression, and they wanted theirs to be flawless. Limelight sought out a design team that could capture the partners’ vision for the new agency.

Solution: Skybox Creative was called to design Limelight’s new logo and Web site with just a few words in mind: modern, clean, results, lifestyle. Skybox set to work on a logo that reflected the team’s driven spirit, and a Web site that easily showcased the great results this team earns for their clients.

Results: A year out, the Limelight logo still draws compliments for its crisp, innovative icon and font. And the Web site design undeniably reflects the vision the agency set out to create. By encompassing a navigation that is easy to use, businesses can easily view Limelight’s background and expertise; and their media results are proudly on display in their online pressroom with article reprints from Cosmo Magazine to USA Today. Now Limelight Public Relations’ identity and Web site stack-up nicely next to the major national lifestyle brands they represent.